Real Simple Magazine

Thesis:

This national women's multimedia magazine strives to provide it's readers with tools to de-stress, simplify, inspire, and help make their lives more satisfying.

Five Facts:

• Real Simple's reader demographic is equally divided between the age groups of 25- 35, 35-45, and 45-55 years old.
• The design of the magazine appeals to educated women, and is strongly based in a strict color palette, and white space.
• Each issue has a tear out section in the back with a featured recipe, inspirational quote, wallet calendar, and quick organizational tip.
• Each issue has a section called New Uses For Old Things, that uses old household items in new innovative ways.
• Real Simple marketing plan involves sending a free magazine to anyone who wishes to preview it.

Triune Brain

This magazine is word based and relies heavily on the use of the Neocortex. There are many informational and organizational techniques that exercise the neocortex. The limbic brain is also effected by the use of white space, "clean" colors, and beautiful pictures that implement lighting.

Trends

This magazine exemplifies the trend of convergence by being available in both print and on

the web.

Principles

Real Simple uses a wide variety of production techniques, words, pictures, interactive segments, and how to videos. There is emotional transfer in some of the personal stories and examples (love, inspiration, happiness.)The segments are pac

ed in a way that doesn't overwhelm the reader.

Persuasive Techniques

Real Simple relies heavily on the plain folks technique, incorporating tip, advice, and stories that feature and pertain to every day women. Testimonial is also involved as seen in many articles being written by educated and informed consumers. Las

tly, value messages are strongly implemented by reinforcing that a simple lifestyle is the key to happiness.